Time spent by users worldwide watching videos is growing over time (we are crazy about videos, haven’t you been hooked on Reels or TikTok watching videos non-stop?) and brands like yours can take advantage of this trend to sell more. We believe in a new concept of eCommerce where users will be able to purchase from video, without forgetting about the importance of copywriting on product descriptions as support. Data speaks for itself According to Singlegrain:
“By 2022, an estimated 82% of all online traffic will be video content” (Singlegrain)
However, there are still brands that do not generate video content for their businesses. They may think that it won’t add too much value, or it might be expensive, or do not have time and a team that knows how to produce the videos. None of these affirmations are true. There are hundreds of studies that confirm the benefits of adding videos to your website:
“72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video” (Optinmonster)
“Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text” (Insivia)
“Users spend 88% more time browsing on websites that have videos” (Social Media Week)
The concern about video generation being expensive or the need to have a big team to create them is just imaginary, you can get free UGC (User-Generated Content) by just asking to your customers create videos of your products for you in exchange for discounts or free products. There’s no need to create a professional Nike or Apple style video worth thousands of dollars to sell through video. The best high converting video content comes from real users or customers with generated content. We also own a cost-effective network of creators that can generate content for you (send us an email to email@example.com if you want to know more about this service).
With all that being said, I’m going to explain to you what are shoppable videos. The idea of shoppable videos is that they allow users to directly purchase from the video without having the distractions of a product page. For that reason they can increase the sales conversion of your store. Those shoppable videos can also be very useful for email marketing, you can sell the same product in different ways by using different videos with different marketing angles (unlike common product pages, where users just read the same). You would want people to stay as long as possible on your site so that you can increase the sales conversions.
Shopify now allows embedding videos on your store (if you use 2.0 Themes). However regular videos don’t convert as well as shoppable videos. This is because the user will watch the video and if he wants to purchase the product from that video he or she will have to close the video and search for that product in your store. This process adds a ton of friction to the buying process. When you use shoppable videos, your users will watch the video and will be able to purchase directly from the video, reducing the path to purchase and thus boosting conversions.
With HelloBrand’s Shopify App you can upload the desired video and add the products from your Shopify store to the videos. The idea is to reduce the frictions during the purchase process of the user. The best way to combat the customer's distractions is to reduce as much as possible the decisions to be made. For that reason, if you only allow him to watch the video and purchase, you are reducing all the possible distractions.
Creating shoppable videos with HelloBrand’s Shopify App is very creative. With product pages, you can only sell specific products and if users want to buy other products they need to navigate through your website. This process increases the chances of losing that customer. With shoppable videos, you can generate one single video and add as many products as you like. The customer will just have one single video similar to a product page but with all the product information there. This is a real game changer for eCommerce. You will be able to play creating different types of shoppable videos to see which ones convert best. You can take advantage of the UGC content you already have and start testing which videos bring you more sales.
When you create the shoppable videos with HelloBrand, you can easily embed them in your store. You can place them in two formats within your Shopify store, you can embed them as carousels or as floating videos. Both of the formats can be added to your product pages or homepage. For each shoppable video, you will have a link that you can use in any of your sales channels (social media, email marketing, SMS marketing,...) to sell more and give your customers a new purchasing experience.
You can use any video content with HelloBrand, but, the shorter the better (we allow brands to upload videos of a maximum of 90 seconds), because nowadays users prefer to watch short videos. Our recommendation for videos is that they include key benefits of the products they are watching so that the shoppable video triggers your customer’s brain to purchase. As I said before, this is a very creative process and the quality of the video can make a huge difference.
Many eCommerce stores are already using shoppable videos to increase their online sales. Are you ready to take advantage of shoppable videos to increase your online sales? Contact us at firstname.lastname@example.org and our customer success team will review your store and guide you with the set up to make sure that you make the most out of shoppable videos!