It’s in your best interest to design content that not only provides information to the customers but also helps them make quick purchases. That’s precisely what shoppable videos help brands with. Shoppable videos are visual content that features products with embedded links. The moment customers click or tap on the shoppable videos, the link is activated and customers can make purchases — all this without having to leave the video!
Such shoppable videos are a staple on emails, landing pages, and social media pages. The content allows customers to consume product information, look at reviews left by customers, purchase details, and more, which helps integrate the entire shopping process with effective storytelling. Let’s dive deeper and understand why this innovative format is a necessity to generate better conversion rates.
Besides the one we mentioned, here are some other advantages worth considering when investing in shoppable videos.
It’s annoying to see brands doing little to deliver a better customer experience. The more steps you include in the customer journey, the slimmer your chances to generate sales will be. Shoppable videos help customers NOT get exhausted in the process. It significantly closes the gap between intent and purchase and allows brands to open their range of products more effectively.
Videos are entertaining. No wonder people spend hundreds of minutes daily consuming videos online. Shoppable videos are the best bet for brands looking to keep their landing pages and emails entertainment-packed. After all, if you entertain well, you will get more attention, which will eventually lead to better sales.
Shoppable videos often contain attention-grabbing visuals that help improve engagement rates. Brands must focus on producing interactive shoppable videos that can engage prospects that are willing to convert. Besides the content, an effective CTA also makes shoppable videos quite effective.
Most consumers go through product videos to make a purchasing decision. Shoppable videos make the opportunity to buy readily available when prospects go through the videos! This ensures zero gaps between intent and purchase. Customers don’t need to leave or open another page to make the purchase — helping brands ensure a streamlined customer journey.
Personalization is an effective marketing tactic that improves brands’ ability to interact and engage their prospects. Brands may develop personalized shoppable videos by giving prospects control over the products they wish to know more about. This involves an in-depth target audience analysis, which is generally a part of almost all online marketing strategies.
Email marketing is the oldest yet most effective online marketing strategy. But, the typical content in an email can easily turn a customer off. It is quite a challenge to produce email content that captures customers’ imagination and pushes them to take action. That’s why we recommend brands use shoppable videos in their emails to transform their email marketing results.
But, how can you add shoppable videos to your email marketing campaigns? With our Shopify app HelloBrand you can do it really easily. Follow the next steps to add a shoppable video to an email campaign:
- Start by creating an engaging thumbnail. A good thumbnail will persuade your users to click to watch the video. An example of a good thumbnail could include an image with a face where the person is making eye contact with the viewer.
- Copy the link from the shoppable video on the thumbnail image or GIF so that users can click on it and get redirected to the shoppable video.
- Add a call to action button with the link to the shoppable video.
This is an example of a good thumbnail with a call to action:
- Send the email and study the results. The audience of each brand might react differently. That’s why it is important to try different types of thumbnails to see which ones perform better.
The good thing about shoppable videos is that you can include them in many types of email marketing campaigns to boost the results. These are the ones that you can start implementing right away:
Shoppable videos are a great way to connect with your customers. For each interaction with your brand, your customers get closer to another purchase. Keep testing creative ideas to include shoppable videos in your email sequences.
There you have it. We focused on making you understand how shoppable videos help increase email conversion rate, how you can embed shoppable videos into your email campaigns, and what type of emails work best with shoppable videos. The best and most practical way to add shoppable videos to an email is by using our Shopify app HelloBrand. After all, some things are best left to the professionals. This app makes it super simple to embed shoppable videos to your emails and ensures a high conversion rate! So, what are you waiting for? Download our Shopify app HelloBrand and take your email marketing performance to the next level!